Customer relationship Essay Example | Topics and Well Written Essays - 2000 words

Customer relationship - Essay Example All the environmental factors along with the target market must be properly analyzed in order to determine the strategic plans so that the company can reach every customer easily. When wants and needs are very clearly understood, a company can therefore find the spot which is also known as the sweet spot and thus can easily address it on the particular target. The ESSENTIAL PHONES basically defines a market by clearly focusing on the services and also on the products that are currently meeting the customer needs and wants. (Hennig, 2000, pp. 459-500) In order to pinpoint the customers wants and needs, ESSENTIAL PHONES is trying to look at the bigger picture and is trying to obtain the key data such as geographic, population, cost of living, and languages which are spoken in the particular areas that may help in driving the wants and needs of the customers. ESSENTIAL PHONES is obtaining this information by doing simple observation and by the local knowledge. When people buy different things, they are therefore engage in a special kind of process known as the decision making process. Same is the case with the ESSENTIAL PHONES. People when try to buy the goods or the products of this company, they first pass the decision making process that whether to buy or not. (Paul, 2003, pp. 300-382) The decision making process or also known as the consumer decision making process is the process through which the consumers go through when they decide to purchase or to buy something. The very first step in this process when consumers are trying to buy the cell phones from the ESSENTIAL PHONES is to recognize that they actually need a new and a branded cell phone. Though they may have an idea that which cell phone they would like to buy or to purchase, therefore they probably want to do some kind of research in order to know and also to narrow down a few